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Privacy Policy

We appreciate you visiting our website The privacy and protection of your personal data is of great importance for us. Therefore, in the following we would like to inform you about processing of your personal data on our website. The website is offered by Eberhard AG Automations- und Montagetechnik (hereinafter called Eberhard).

Definition „personal data“

Personal data are those data that can be used to identify one individual person. It does not matter whether this identification comes from a single piece of information. The more information and data can be merged, the more accurately the person can be identified. Personal data include in particular the name, address, age, email address and the telephone number of a person.


1. Responsible party for data collection

The responsible party for questions, requests for information, propositions, complaints or criticism is:

Eberhard AG
Auchtertstrasse 35
73278 Schlierbach

Tel: +49 7021 7274-0
Fax: +49 7021 7274-23

Data protection officer
An external data protection officer is monitoring the correct implementation of data protection for us. If you have any questions or concerns regarding data processing, it is possible to contact him / her directly:

Eberhard AG
Auchtertstrasse 35
73278 Schlierbach

2. Collection, processing and storage of personal data at Eberhard

Eberhard collects, processes and stores personal data only if this is permitted by law or if you gave us your concern. We obtain these data on two ways: either you provide the data to us, or we collect the data using our services.

2.1. Data, that you provide to us

As a rule, you may use our website without providing us any personal information directly. For some services, we will ask you for personal information to be able to carry out the service quickly and user-friendly or even to be able to offer the service at all. More detailed information about the services provided by Eberhard on this website you will find below in section „Individual services” of this data protection declaration.

2.2. Data we obtain through use of our services

Some data are collected automatically and for technical reasons when you visit our website. These data are stored temporarily in a log file. The following information is collected without any action on your part and stored until it is deleted automatically:

  • The IP Address of the requesting computer
  • Time of server inquiry
  • Website from which you accessed our website (referrer-URL)
  • Browser type and browser version
  • Operating system used
  • Host name of the accessing computer

We process the listed data for the following purposes:

  • to ensure a smooth connection to the website,
  • to enhance our website’s user experience,
  • to evaluate system security and stability

The legal basis for processing the data is art. 6, para. 1, page 1, item f of the GDPR. Our authorized interest follows from the data collection purposes listed above. Under no circumstances do we use the collected data to reveal anything about your person.
We also use cookies when you visit our website. You will find more detailed explanations in section 3 of this data protection declaration.

2.3. Disclosure of data

In principle, we do not disclose personal data to third parties. By means of corresponding measures and regular checks, we ensure the data we have collected cannot be viewed or accessed externally by third parties.

2.4. Data transmission to a third country or an international organisation

Your data will be not transmitted to a third country or an international organisation.

3. Use of cookies

Change privacy settings

3.1. Definition

Cookies are small files automatically created by your browser and stored on your device (laptop, tablet, smart phone, etc.). Cookies do not contain viruses, Trojans or other malware.
Cookies store information about the relationship with the specific device used. This does not mean that we obtain direct knowledge of your identity using cookies. Cookies are used to enhance the use of our presence for you. There are the following different cookie types.
Absolutely necessary cookies are required for operation of a website and are essential for navigating the site and using its functions. These cookies are not permanently stored on your computer or device and are will be deleted when you close the browser (session cookies).
Statistical, analytical and performance cookies make it possible to collect and count the number of visitors and sources of traffic to measure and improve the performance of the website. They are also used to determine whether problems or errors occur on certain pages, which pages are most popular and how visitors navigate the website. Analytical or performance cookies are deleted after a defined time has elapsed.
Tracking cookies are used to trace the visits and individual activities on websites. They are used to statistically measure and evaluate the use of websites. These cookies are automatically deleted after a defined time has elapsed.

3.2. Legal basis

The data processed by cookies are necessary for the cited purposes to protect our authorized interests according to art. 6, para. 1, page 1, item f of the GDPR.
You have the option, using your browser, to display the cookies present on your computer, to delete the existing cookies or to set up the configuration so that some or even none of the cookies are stored anymore. Please keep in mind that some functions may not work or may not work properly if you deactivate the ability to set cookies.

4. Individual services

The actions listed and used by us are performed based on Art. 6, Para. 1, Page 1, Item a, b or f of the GDPR. By using these actions, we want to ensure that our website is designed based on market demand and that it undergoes continuous optimization. In addition, we use the actions to statistically measure the use of our website and to evaluate our presence for you for the purposes of optimization. These interests are considered authorized in the sense of the cited regulation.
The data processing purposes and data categories can be found in the corresponding tools.

4.1. Information applications from other suppliers
Google Analytics

To improve our web presence, we use Google Analytics, a web analysis service of Google Inc. (, (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter called „Google“). In this context pseudonymous user profiles and cookies are created. The information generated by the cookie about your use of this website like

  • Browser type / version,
  • Used operating system,
  • Referrer URL (previously visited page),
  • Host name of accessing computer (IP address),
  • Time of server inquiry,
    is usually transmitted to a Google server in the USA and stored there.

This information is used to analyse the utilization of the website, to create reports on the website activities and to provide other services related to the use of the website and of the internet for the purposes of market research and user-oriented design of these websites. Google may also transfer this information to third parties where required to do so by law, or where such third parties process this information on Google´s behalf. Google will never use your IP address in connection with other data. The IP addresses will be anonymised so that no assignment is possible (IP masking).
You can prevent the installation of cookies by adjusting your browser software; however, we point out that in this case you may be not able to use all the functions of this website in their full extent. In addition, you can prevent the collection of the data created by the cookie and the data related to your usage of the website (including your IP address) as well as the processing of such data by Google, by downloading and installing the browser plugin available at the following link:
You will find further information on the privacy policy of Google Analytics in the Google Analytics Support (

Google Ads

Our website uses "Google Ads" (former Google AdWords), a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter called "Google"). Using promotional media on external websites Google Ads enables us to call attention to our attractive services. This enables us to determine the success of single promotional measures. This promotional media is delivered by Google via the so-called „AdServer“. Therefore, we use the so-called AdServer-Cookies to measure success of specific parameters like displaying of advertisements or user clicks. If you reached our website through Google advertisement Google Ad will store a cookie on your computer. As a rule such cookies have the validity of 30 days. They are nor used to identify you.
The data stored in this cookie it the following: Unique-Cookie-ID, number of Ad Impressions per placement (Frequency), last impression (relevant for Post-View-Conversions), Opt-out-Information (Mark, that the user does not want to be appealed any more). These cookies enable Google the recognition of your web browser.
If one user visited a specific web page of an Ads client and his cookie is still valid, Google and his client may recognize that the user was forwarded to the web page after he clicked the advertisement. Each Ads client receives another cookie. Therefore, cookies can not be traced via websites of Ads clients. We do not collect and process by ourselves any personal data via above listed promotional media.

We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures are particularly effective. We do not receive any further data from the use of the advertising material and cannot identify the users based on this information. Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google using Google Ads. As far as we are aware, Google receives the information that you have visited the relevant part of our website or clicked on an advertisement. If you have a user account and are registered at Google, Google can assign the visit to your user account. Even if you are not registered at Google or are logged-out, is it possible that Google will find out and save your IP address.
You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all functions of our website. The storage of cookies can also be prevented, by setting your web browser so that cookies from the domain "" are blocked ( We would like to point out that this setting will be deleted if you delete your cookies. You can also deactivate interest-based ads via the link We would like to point out that this setting will also be deleted if you delete your cookies.
In addition, Google has submitted to the Privacy Shield Agreement between the European Union and the USA and is certified. As a result, Google is committed to complying with the standards and regulations of European data protection law. You can find more information at
Third-party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
Further information on the use of data by Google, settings and objection options as well as data protection can be found on the following Google website:
Data protection declaration:

Google Remarketing

This website uses Google remarketing technology from Google Inc ("Google").
For this purpose, cookies are placed on your computer, with the help of which third-party providers, including Google, record which of our websites were visited with your browser. With the help of this information, our ads can be presented to you later on other websites, e.g., within the scope of Google search or on websites of the Google network. Using the Google marketing platform helps us to display ads for and within our online offering in a more targeted manner to present users only those ads that potentially match their interests. For example, if a user is shown ads for products he or she was interested in on other online offers, this is referred to as "remarketing".
For more information on data protection at Google and how remarketing works, please see the Google privacy notices. You can also deactivate the storage of cookies here through the settings of your browser and/or object to the collection in the context of Google Remarketing through the Google ad settings.

Google Tag Manager

Wir nutzen auf unserer Seite den Dienst Google Tag Manager der Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94.043 USA. Mit dem Google Tag Manager können Vermarkter Website-Tags über eine Oberfläche verwalten. Bei einem Tag handelt es sich um eine Markierung oder Auszeichnung eines Datenbestandes. Die über den Google Tag Manager eingerichteten Tags sorgen für die Erfassung von Daten, die an das Zielsystem weitergegeben werden. Weil die Daten nur durchgereicht werden, erhebt bzw. speichert das System die ermittelten Daten nicht selbst. Der Tag Manager sorgt somit lediglich für die Auslösung anderer Tags, die ihrerseits unter Umständen Daten erfassen. Zu diesen jeweiligen Drittanbietern finden sich entsprechende Erklärungen in dieser Datenschutzerklärung. Der Google Tag Manager verwendet diese Daten aber nicht. Haben Sie eine Deaktivierung von Cookies eingestellt oder sonst vorgenommen, wird diese für alle Tracking-Tags beachtet, die mit dem Google Tag Manager eingesetzt wurden, das Tool ändert also Ihre Cookie-Einstellungen nicht.
Weitere Informationen finden Sie in den Nutzungsrichtlinien von Google und den Datenschutzhinweisen von Google für dieses Produkt:

Google Web Fonts

Our website uses Google Web Fonts from Google (Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA) for the uniform display of fonts. This means that when a page is called up, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. Your browser will contact the Google servers, which will inform Google that our website has been accessed via your IP address. Due to our legitimate interest in a uniform and appealing presentation of our online offers and in making it easy to find the places we have indicated on the website, the legal basis results from Art. 6 Para. 1 lit. f GDPR. Further information you will find in Google's data protection declaration ( and

Openstreet Maps

Our website uses a map extract from OpenStreetMap ( to show you how to get to our company and to make it easier for you to plan your journey.
OpenStreetMap is an open source mapping tool. Your IP address will be forwarded to OpenStreetMap so that the map can be displayed. You can find out how OpenStreetMap stores your data on the OpenStreetMap data protection page here

4.2. Social Media

We also offer you comprehensive personal support and the option of remaining in contact with us by way of our pages in social media (Facebook, YouTube, Xing, LinkedIN) on the basis of Art. 6, Para. 1, Page 1, Item f of the GDPR. These social media services collect personal data themselves, for example, by way of the profile you created there or via social plugins implemented in the websites of third parties.
You can find the purpose and scope of the data collection and further processing and data usage by these companies as well as your rights in this regard and the setting options for protecting your privacy in the following privacy policies:

4.2.1. Facebook page

We have our own fan page on Facebook at The site and its technical functionality are provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
The processing of the personal data on the Facebook fan page is based on our legitimate interests in accordance with Art. 6 Para. 1 lit. f GDPR, in order to inform about our offer and to communicate with the customers, interested parties and users active there. When using the fan page, Facebook's terms and conditions and data processing guidelines apply, over which we have no control. Data can also be processed outside the European Union. Facebook's privacy policy can be found at
Facebook assumes primary responsibility in accordance with the GDPR for the processing of Insights data and will fulfill all obligations arising from the GDPR with regard to the processing of Insights data (including Articles 12 and 13 GDPR, Articles 15 to 22 GDPR and Articles 32 to 34 GDPR ). In addition, Facebook will make the essentials of its page insights supplement available to the data subjects (available at:
You can contact Facebook's data protection officer via the contact form at

4.2.2. LinkedIn Sales Navigator

As part of our marketing campaigns, which we publish on LinkedIn, we also process your data in the LinkedIn Sales Navigator. This enables us not only to see the details of our campaigns (number of visitors, number of recipients, etc.) but also to contact the people who leave us a message or comment via LinkedIn via Sales Navigator. These people receive a networking request from us and if they share their email address for communication purposes during the LinkedIn conversation, their contact information is stored in the CRM tool Pipedrive and assigned to the newly created organization. A marketing consent (double opt-in request) will then be sent to them from our Pipedrive CRM tool. You can find more details on this below under Pipedrive - Marketing via Pipedrive.

4.3. Retargeting

We use the Google Tag Manager service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94.043 USA on our site. With Google Tag Manager, marketers can manage website tags via an interface. A tag is a marking or labelling of a dataset. The tags set up via Google Tag Manager ensure the collection of data that is passed on to the target system. Because the data is only passed through, the system does not collect or store the determined data itself. Thus, the Tag Manager merely triggers other tags, which in turn may collect data. For these respective third-party providers, corresponding explanations can be found in this privacy policy. However, the Google Tag Manager does not use this data. If you have set or otherwise made a deactivation of cookies, this will be observed for all tracking tags that were used with the Google Tag Manager, so the tool does not change your cookie settings.
For more information, see Google's usage policy and Google's privacy notice for this product:

LinkedIn Insight Tag

Our website uses the conversion tool "LinkedIn Insight Tag" from LinkedIn Ireland Unlimited Company. This tool creates a cookie in your web browser, which enables the collection of, among other things, the following data: IP address, device and browser properties, and page events (e.g. page views). This data is encrypted, anonymised within seven days, and the anonymised data is deleted within 90 days. LinkedIn does not share any personal data with Eberhard AG, but offers anonymised reports on the website target group and display performance. In addition, LinkedIn offers the possibility of retargeting via the Insight Tag. Eberhard AG can use this data to display targeted advertising outside of its website. Further information on data protection at LinkedIn can be found in the LinkedIn data protection information.

LinkedIn members can control the use of their personal data for advertising purposes in their account settings and deactivate the Insight Tag ("opt-out"):


When contacting us (via contact form or e-mail), the user's details are processed to process the contact request and its handling in accordance with Art. 6 para. 1 lit. b) GDPR.

We use the Pipedrive CRM system from the provider Pipedrive OÜ (Pipedrive OÜ, Mustamäe tee 3a, 10615 Tallinn, Harju maakond, Estonia) on the basis of our legitimate interests (efficient and fast processing of user inquiries, existing customer management, new customer business). Despite the adequacy decision of the European Court of Justice, we have concluded a contract with Pipedrive with so-called standard contractual clauses, in which Pipedrive undertakes to process user data only in accordance with our instructions and to comply with the EU data protection level beyond the contents of a simple order processing. You can access Pipedrive's privacy policy here:

Pipedrive Web Visitors adds a tracking script to our website to collect visitor information and present us with reports of which companies are visiting our website and the amount of activity each visitor contributes to while there. The companies are then sorted by quality and listed as leads in the Web Visitors inbox of our Pipedrive account, and the visitor information is synced hourly. We use your information for Marketing and sales activities.

We use your information to enhance our understanding of visitor interests, tailor our marketing efforts more effectively, and directly engage with potential customers based on their engagement level and interest in our services. This approach allows us to provide more relevant content and offers, improving your experience with our brand and facilitating a more personalized interaction.

We use PipeDrive Campaign add-on, and we incorporate a tracking pixel within our email dispatches to gather insights into recipient engagement metrics, including email openings, recipient email addresses, timestamp of interaction, and IP addresses. Additionally, our email hyperlinks are meticulously crafted to monitor click-through rates. This strategic collection and analysis of data empower us to refine our offerings, ensuring they align more closely with your preferences and interests, thereby enhancing the overall relevance and effectiveness of our communication.

Pipedrive’s Web Visitors feature is fully committed to GDPR compliance. The collected data by Web Visitors is encrypted both in transit and in rest on its to our servers. We collect the behavioral data of all website visitors, which includes pages viewed, visitor sources and time spent on the site. The visitor's IP address is collected to detect the company and geographic location. We only show company visits and automatically filter out all users visiting from residential IP addresses.

Your data will be deleted in our Pipedrive CRM tool once we have processed your request and the purpose of storage no longer applies (the business relationship has ended), and there are no other legal exceptions to the contrary. You can obtain information about the personal data stored about you at any time.

Marketing via Pipedrive

Based on your visit to one of our public websites, e.g. via LinkedIn, we offer you the opportunity to receive product information. If you would like to receive our information as a download, you will be asked whether you would also like to provide us with your data for further contact options. By submitting your e-mail address, we will send you our online marketing consent (double opt-in). We are only authorized to link this to the profile stored in our CRM tool once you have confirmed this. You then have the right to withdraw your consent at any time, which you will find at the end of every correspondence with us. If you revoke your consent, your marketing consent will be automatically deleted with immediate effect and you will not receive any further emails in the selected categories from that moment on.

4.4. Contact form

We offer you comprehensive personal support. If you contact us using the contact form, we ask that you provide us with your title, your last name and your email address so that we can respond to your request quickly and individually. If you want to speak with us by telephone, we also ask that you give us your telephone number. These data are used only to respond to your request. They are not used for a sales talk or for other advertising purposes.

4.5. Applicant portal (Eberhard Carreer)

Our career page uses MHM eRecruiting, an applicant portal from MHM HR // MHM-Systemhaus GmbH, Presselstraße 25 a, 70191 Stuttgart.
You can apply online for a job on our applicant portal - either on a job advertisement or simply on your own initiative. We use our application form to collect master data on you and other basic data as well as data on your school and professional training. You also have the option of adding additional attachments to your application, which you can upload to our applicant portal. All data that you provide to us within the applicant portal will be saved via a secure, i.e. encrypted connection transmitted to us.
Before submitting the application, you agree that we may use your data as part of the application process. You can revoke this consent at any time and without giving reasons.
We will delete your applicant data in accordance with data protection regulations after the specific application process of the position to which you have applied. If we are still interested in your application data, we will save it in our applicant pool for another 12 months with your consent and will contact you if there is a job that matches your profile.

4.6. reCaptcha

We use the Google service reCAPTCHA (Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA) in order to ensure adequate data security when submitting forms. This primarily serves to differentiate whether the entry is made by a natural person or a computer. The service includes sending the IP address and data required by Google for the reCAPTCHA service to Google. The different data protection regulations of Google Inc. apply for this. Further information you can find at or

6. Your rights

Of course, you retain control over all the personal data you make available to us on visiting the website and using our services. The following rights are available to you; you can make use of these rights free of charge

6.1. Right to information

You have the right to obtain at any time information about your personal data that we store.

6.2. Right to revoke consent granted

You have the right to revoke consent you have granted to process personal data at any time with effect for the future. If you revoke your consent, we will delete the related data without delay, provided further processing cannot be allowed on a legal basis for processing. The revocation of your consent does not affect the legality of processing undertaken up until revocation.

6.3. Right to object

If we process your personal data in the context of a weighing of interests in our legitimate interest, you have at any time the right, for reasons based on your specific situation, to object to this processing with effect for the future.
If you make use of your right to object, we will cease the processing of the related data. The right to continue processing is retained, however, if we can demonstrate compelling, legitimate reasons for the processing that outweigh your interests, fundamental rights and fundamental freedoms, or if processing is for the purpose of the assertion, exercise or defence of legal claims.
If we process your personal data for direct advertising, you have the right to appeal against the processing of your personal data for the purpose of such Advertising.

6.4. Right to data portability

You have the right to apply for the transfer of your personal data from us to another body.

6.5. Right to rectification, deletion or restriction of the processing

You have the right to correct, delete or restrict the processing of your personal data.

6.6. Right to complain

You have the right to complain to a regulatory agency or responsible agent should you have a reason for complaint. To exercise this right and the two previously mentioned, turn to the contact person listed at the end of this privacy policy.

7. Storage duration

The criterion for the duration of the storage of personal data is the corresponding statutory retention period. After this period has elapsed, the related data will be deleted routinely, provided they are no longer required to achieve the necessary purposes.

8. Automated decision-making

There is no automated decision-making based on the collected personal data.

9. Data security

During the website visit, we use the extended SSL (Secure Socket Layer) process in conjunction with the highest level of encryption supported by your browser. You can recognize whether an individual page of our Internet presence is being transferred in encrypted mode by the closed image of the key or lock icon in the bottom status bar of your browser.

We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss or destruction and against the unauthorized access by third parties. Our security measures undergo continuous improvement in accordance with technological development.


© 1964 - 2024 Eberhard AG - High Performance Automation.
By clicking “Accept Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. It will load necessary cookies, OpenStreetMap, Youtube, LinkedIn and Google Analytics. More details in our privacy policy and our legal notice.